Path & Trajectory

Goal-oriented professional and Digital Strategist with three decades of experience in developing, writing, and managing content for software, digital platforms, and print. Expert in rapid development life-cycle production and educational delivery models. Specialize in AI-driven workflows and comprehensive digital, social media, and YouTube content strategies to drive engagement and business objectives across diverse media brands.

MILESTONES

• Proudly served our country as an Airman in the USAF.
• Developed a life-cycle production model to produce high-quality content efficiently for multi-platform dissemination.
• Co-patented an educational delivery model to assess knowledge used primarily in healthcare software publications.
• Directed a multi-disciplinary training and testing program at a state university.
• Served as Editor-in-Chief for five print titles in both B2B and consumer markets.
• Designed the original editorial content package for the B2B publication, Hunting Retailer.
• Developed a WordPress plug-in-driven sales-tracking application.
• Founded DRCMedia, offering web development, business operations, strategy, marketing, and digital content creation.
• Founded Western Whitetail, comprising a digital magazine, blog, Vlog, social media channels, and e-commerce sales.
• Co-founded and acted as the COO of Toy Storage Nation, a media brand advocating for the RV storage industry.
• Oversaw multi-million-dollar projects and programs efficiently and effectively.
• Direct the creation, curation, and dissemination of digital content for the Hunt, Shoot, and Fish verticals of Outdoor Sportsman Group brands.

RECENT EXPERIENCES

Director, Digital

Outdoor Sportsman Group

2022 – Present

www.outdoorsg.com

Editor-in-Chief

Grand View Outdoors

2018 – 2020

Bowhunting World

Website: www.bowhuntingworld.com
Digital: www.bowhuntingworld-digital.com

Predator Xtreme

Website: www.predatorxtreme.com
Digital: www.predatorxtreme-digital.com

Whitetail Journal

Website: www.whitetailjournal.com
Digital: https://www.whitetailjournal-digital.com

Archery Business

Website: www.archerybusiness.com
Digital: www.archerybusiness-digitalmag.com

Hunting Retailer

Website: www.huntingretailer.com

FOUNDER

Western Whitetail

2011

Website: www.westernwhitetail.com
Author: www.westernwhitetail.com/author/darren-choate/ 

TIMELINE

CORE COMPETENCIES

• Strategy & Leadership: Directs digital, social media, and YouTube strategies, applying content and SEO best practices while fostering high-performing teams and steering comprehensive business planning.
• AI & Technology: Leverages advanced AI implementation—specializing in tools such as Gemini, NotebookLM, and Copilot alongside prompt engineering—while utilizing WordPress, Google Analytics, SEO, and HTML to optimize digital performance.
• Content & Production: Leads end-to-end lifecycle production, combining professional writing, editing, and multimedia development with expertise in Adobe Creative Suite and Microsoft Office.
• Product Development: Drives software, web, and e-commerce development with a focus on usability, user-centric design, and cohesive brand development.

#Leadership #Editing #Writing #Photography #ContentManagement #WebDevelopment #SoftwareDevelopment #Multimedia #Budgets #P&L #BrandDevelopment #LifeCycleProduction #BusinessPlanning #BusinessStrategy #SocialMediaMarketing #InstructionalDesign #EmailMarketing #DigitalContent #ContentStrategy #SEO #SEM #HTML #AdobeCreativeSuite #MicrosoftOffice #WordPress #TeamFostering #DiverseTeams #AIEfficiency #AIPrompting